There was a PR event in 1 Utama Shopping centre last Thursday for The Body Shop in Malaysia. I was lucky enough to be invited along with the rest of the selected beauty influencers in conjunction with Chinese New Year celebration – Their latest Roots of Strength skincare as well as their latest Japanese Cherry Blossom Strawberry Kiss sweet fragrance for Valentine’s Day at 1Utama Shopping Centre.
The first impression entering The Body Shop outlet was festivity! The place was decorated with Chinese New Year decorations and the theme of the event is bright pink and red concept. Every of the staff and event co-ordinators were beautifully dressed in cheongsam (a traditional Chinese dress). The Chinese New Year and Chinese culture are among the interesting cultures in Malaysia. Red is found everywhere during Chinese New Year and family gatherings as the colour customs symbolises good fortune and joy.
Also, with Valentine around the corner it was a great way to showcase their new Japanese Cherry Blossom Strawberry Kiss sweet fragrance and we all know that pink is the colour of universal love of oneself and of others.
When I went inside I was greeted with ginseng and ginger tea, butter biscuits, macarons, strawberry fruit and yummy cakes. It was like a perfect hi-tea setup with too much of goody sweetness. The set up was mind-blowing and all of the staff had a warm smile that made me comfortable throughout the event. There was also a mini bit of pamper therapy session for all guests to enjoy a quick hand massage using their very own hand creme.
At the beginning of the event, I was talked through by Cherryl about their new products, their ‘The Roots of Strength‘ and the goodness it gives to our skin. It was fascinating to know that this product is enriched with 3 root extracts: ginger from Madagascar, ginseng from China and ruscus from Europe and Community Trade soya oil from Brazil. Best part of all this product is formulated without mineral oil, paraffin and silicones. They come in 3 combo of firming shaping essence lotion, serum and cream.
The event was so well thought out and the venue was utterly amazing. The Body Shop team had put up a great effort in making this event successful and everyone was truly lovely with their gestures and I bonded just fine. The time just goes far too quickly and before I left, I was gifted a bag filled with their products and this came in as a surprise. Couldn’t be more happier to receive this bag of surprise and be part of this celebration!
Thank you The Body Shop for having me with you!