On the December 05, 2018 – Wednesday evening, The Body Shop Malaysia hosted an enchanted magical forest evening with top editors, beauty bloggers and social media influencer from all over.
The purpose of the event is to raise an awareness of the current environmental issues that’s happening around us. This Christmas, for every purchase big or small with any The Body Shop outlet will help protect and re-wild over 10 million square meters of forest in England & Armenia. This will support World Land Trust and Woodland Trust as part of The Body Shop International’s World Bio-Bridges Mission.
Without an action, the wildlife in the Forest of Dean and Wye Valley on the English-Welsh border will become increasingly isolated and restricted to small pockets of disconnected woodlands. The Caucasus Wildlife Refuge is located in a biodiversity hotspot and home to one of Armenia’s most threatened species, the Caucasus leopard. So protecting these forests and their precious wildlife means they can continue to enchant future generations with their revitalising beauty and biodiversity.
Besides their Christmas contribution to World Land Trust and Woodland Trust, they have recognised their fellow local NGO’s partners whom The Body Shop Malaysia has been working with for years. The Sisters in Islam, Women’s Aid Organisations from the sale of Candles of Consciences, Associations of Women Lawyers from End Child Marriages and Malaysia Aids Foundation from the sale of condoms in their stores. However, the major contribution donations was towards the Wildlife Conservation Society through the Kick The Bag Habit campaign nationwide (funds are generated from the sale of paper bags MYR 0.50 should customers need them, or MYR 0.50 donated by The Body Shop Malaysia if a customer refuses a bag).
There were 7 experiential station that allows guests to win a prize and to top off the excitement, guess are encouraged to review and share their product experience on social media or on their official website to stand a chance to win the seasonal and limited Edition Christmas gifts.